The Blair Witch Project 10 years later

A clever group of filmmakers launched a low-budget horror film in the summer of 1999 that was advertised almost entirely online.  Many millions have seen it since.  Viral marketing was born.

The Los Angeles Times has an article about the 10 years of the film, The Blair Witch Project. The screenings at Cannes and Sundance boosted anticipation among filmgoers around the globe.  The paper's film critic, Glenn Whipp, looks at the phenomenon that changed not just the way films are promoted by also the world of independent films.

Read the article

What other films do you think have radically changed our view of the cinema ?

One of the advertising supplements in the US press in 1999 which all led to to the film's website

© DR / Coll Institut Lumière

16/07/09